Trust Dry Eye Center of West Michigan for Care
At Dry Eye Center of West Michigan, we diagnose and treat one of the most common yet often misunderstood eye conditions: dry eye disease. Trusted by thousands of patients, our care is rooted in modern diagnostic and treatment technology, extensive experience, and a compassionate, patient-first approach.
Since 2010, Dr. Jennifer L. Branning has dedicated her practice to helping patients find relief from dry eye symptoms. With specific training and over 15 years of focused experience, she has performed more than 2,000 dry eye workups. Each workup is thorough, taking approximately an hour to create a personalized treatment plan that aligns with your unique needs and goals.
By combining proven experience with a human touch, Dr. Branning and her team work diligently to help you get the care you deserve.
What Is Dry Eye?
Dry eye happens when your eyes don’t produce enough tears or when the tears they produce lack vital components for proper protection. This can result in discomfort, irritation, and even blurred vision or excessive watering.
At Dry Eye Center of West Michigan, screening you for dry eye is a standard part of every comprehensive eye exam. Together, we’ll make a plan on how to proceed and find you relief.
It’s not uncommon for dry eye to be misdiagnosed or for its symptoms to mimic other conditions. That’s why accurate diagnosis, paired with personalized care, is at the heart of what we do.

How Dry Eye Center of West Michigan Approaches Dry Eye Care
We deeply understand that dry eye can impact your quality of life, and finding relief is about more than treating symptoms–it’s about getting to the root cause.
At Dry Eye Center of West Michigan, we use modern diagnostic equipment and a person-centered approach to provide personalized, evidence-based dry eye care.
Our comprehensive dry eye examinations include testing to pinpoint underlying issues, patient education to explain our findings clearly to you, and tailored treatment plans designed to meet your comfort and wellness goals. Many of our patients leave feeling hopeful and empowered by the care they’ve received.
Evidence-based technology and treatment play a central role in how we diagnose and treat dry eye. Some of the key innovations and procedures we may use include:
- Keratograph 5M: This modern imaging system captures high-definition images of the eye surface and meibomian glands, allowing us to analyze tear film and gland structure.
- TearLab Osmolarity Testing: Measures the salt content in your tears, a key marker of dry eye severity.
- InflammaDry: Identifies inflammatory markers to guide our treatment strategies.
- OptiLIGHT IPL Therapy: A noninvasive treatment option that addresses inflammation and helps improve tear production.
- Lacrimal Irrigation: An in-office procedure that can improve flow through the tear ducts.
- Eyelid Cleansing: A thorough cleaning to remove debris and excess oils from your eyelids.
Together, these tools allow us to provide effective care for your dry eyes. Learn more about our dry eye treatment options.
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Meet Dry Eye Center of West Michigan’s Owner & Founder: Dr. Jennifer L. Branning, OD, MBA

Dr. Jennifer L. Branning’s dedication to helping patients regain comfort and confidence in their vision is the driving force behind the Dry Eye Center of West Michigan.
With her extensive training, including key certifications and consultation experience with world-renowned specialists Dr. Laura Periman and Dr. Edward Jaccoma, Dr. Branning remains up to date on dry eye standards of care and emerging research.
Her passion lies in creating customized care experiences, treating each patient with compassion, and delivering detailed treatment plans to help alleviate dry eye symptoms. Thousands of patients have benefited from her thorough approach, proven techniques, and genuine commitment to improving quality of life.
Find out more about Dr. Branning.
What Happens in a Dry Eye Workup at Dry Eye Center of West Michigan
A dry eye workup at Dry Eye Center of West Michigan is an in-depth process designed to uncover the root causes of your symptoms. We typically spend an hour together investigating your symptoms, your tear film, your eyes, and your overall health.
During your appointment, we’ll guide you through several steps, including:
- Comprehensive Evaluation: We’ll seek a full understanding of your health history and symptoms.
- Tear Film Analysis: We’ll understand the stability and composition of your tears with help from the Keratograph 5M and TearLab.
- Inflammation Testing: In a simple text, we can see if you have elevated levels of MMP-9, a marker of inflammation that is higher in people with dry eye disease.
- Eye Surface Imaging: We will capture high-definition imagery to evaluate your eye structures and meibomian glands.
- Customized Plan: Together, we’ll discuss our findings, answer all your questions, and build a treatment plan tailored to your concerns and goals.
This thoroughness allows us to make sure no detail is overlooked, giving you the confidence that you’re receiving the care you deserve.
Patient Testimonials
“Dr. Branning Changed My Life.”
Dr. Branning changed my life. Before seeing her, I spent 18 months feeling miserable with dry, red, burning eyes. I couldn’t go outside in the spring or summer because my eyes were so sensitive. I felt scared, too. I had seen many ophthalmologists. No one understood why I was miserable and unresponsive to medications.
When I saw Dr. Branning, she told me why and what was wrong with my eyes. She performed a comprehensive diagnostic workup. She went so far as to image my meibomian glands and measure ocular inflammation!
Dr. Branning offered me a range of treatment options, including regenerative therapies like IPL. My eyes have greatly improved because of Dr. Branning. And I have great peace of mind knowing she is guiding my care. She is a brilliant educator, excellent at what she does, and cares about her patients. I drove over 4 hours to see her. It is worth every minute and cent of gas money!
—Danielle W.
“Dr. Branning has been a ‘miracle worker’ for me!”
I have been dealing with a severe dry eye condition for more than 20 years. During that time, I have undergone 3 eye surgeries and been seen by 7 eye doctors for treatments. My eyes are usually red, swollen, burning, and blurry, with acuity ranging from 20/20 to 20/200. I would use 1–2 bottles of serum eye drops per day as well as other medications.
I was referred to Dr. Branning for intense pulsed light (IPL) treatment. At my first visit, Dr. Branning said that I had one of the worst cases of dry eyes that she had seen in more than 30 years. At that stage, they were too bad to start the treatment. In the 2 months before I could receive the IPL treatment, she was able to get my eyes to improve significantly. After receiving my first 2 IPL treatments, I have no red eyes, no swelling, no burning, and clear vision. Now, I only use one bottle of serum eye drops every 3-4 days and only at night. What an improvement! Dr. Branning has been a “miracle worker” for me!
—Barb E.

Find Relief Today
At Dry Eye Center of West Michigan, we believe no one should have to live with discomfort when relief is possible. If you’ve been told you have “dry eyes” but haven’t had personalized testing, it’s time to experience the difference of modern dry eye care.
Book an appointment today and discover a world of personalized solutions tailored to help you feel your best. You won’t believe what you’ve been missing.
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Why Choose Us?
Dry Eye Center

Relieve your eyes from irritation, wateriness, and discomfort today.
Myopia Control

Preserve your child’s sight against one of the most common vision errors in the world.
Modern Technology

Our technological approach helps us see more of your eyes and their needs.
Comprehensive Eye Exams

There’s more to eye care than meets the eye. Learn more about your sight today.

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Our Address
- 409 West Ludington Avenue
- Ludington, MI 49431
Contact Information
- Phone: 231-555-1234
- Fax: 231-843-7631
- Text: 231-843-4117
- Email: [email protected]
Hours Of Operation
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 8:00 AM – 7:00 PM
- Wednesday: 9:15 AM – 5:00 PM
- Thursday: 10:00 AM – 7:00 PM
- Friday: 8:00 AM – 5:00 PM
- Saturday: Closed
- Sunday: Closed

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